Sunday, January 17, 2010
great ad campaign?
Ok so I just saw an add for Subway sandwiches, and I was stunned by the innuendo. The commercial in question had Michael Phelps as the "spokesperson" which in and of itself is not that surprising. the thing that really caught my eye though was the fact that the commercial was for the new subway "baked" sandwiches. given his recent history is this the campaign you want to throw him into? do they not realize that the term baked is also associated with a certain illegal activity that he was photographed participating in? or are they counting on the fact that it will generate a little buzz just from the " are you freaking kidding me " factor? either way I found the whole situation quite entertaining. now if you will excuse me I have the munchies and am heading right out to the nearest Subway sandwich store.
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